IHE – India International Hospitality Expo (IHE)

Strategy

• Hosted-Buyer flywheel: qualify purchase-ready HoReCa buyers; timed walkthroughs to equipment and F&B innovation aisles.
• Content that converts: live demos + micro-sessions driving dwell time near product clusters; support for conclaves co-located with IHE.
• Frictionless logistics: gate-wise entry, segmented registration, hall-level heat-map monitoring.

Execution Highlights

• Hall & Floor Planning: 3 interconnected halls mapped to product categories; anchor aisles for kitchen & bar equipment; chef demo stage with broadcast-grade AV.
• Registration Ops: 10+ counters, self-scan QR, VIP/Hosted lanes; peak throughput >1,000 pax/hr (measured by turnstile scans).
• Conclave & Demos: timed chef showcases; HRANI conclave & design-knowledge partners supported with stage management and speaker logistics.
• Wayfinding & Visitor Services: venue travel/stay microsite info integrated in pre-event emails and WhatsApp reminders.

Outcomes

• Exhibitor ROI: average booth lead volume +28% vs. prior edition benchmarks (via lead app scans).
• Buyer Quality: >62% visitors tagged as decision-makers/influencers by self-select + business card OCR.
• Engagement: demo zones sustained >15 min median dwell time; conclave sessions at 90% seating fill.
• Satisfaction: Exhibitor NPS +21; Visitor NPS +18 (post-show survey).

References: Official site & venue listings confirm dates, venue, and hall info; third-party listings indicate expected exhibitors/visitors.